There are few things in life more relaxing than a great massage. Today, people seem to be more stressed than ever, so services like massage therapy are becoming increasingly popular! However, it can be hard to make sure that you’re standing out online if you live in an area with dozens of others in your field. That’s where marketing for massage therapists comes in.
As a business owner, there’s nothing more relaxing than knowing with certainty that you have as many appointments booked as you’d like! Here are our top marketing solutions for encouraging return clients, getting found online, and keeping your practice full!
Guest post by Cassandra Miasnikov from Selene Marketing.
Offer Package Rates or Loyalty Rewards
Everyone loves a good deal! Clients are more likely to return when they can get a price cut by paying for a bundle of massages upfront. Everybody wins with this solution: your clients will feel more valuable and like they’re getting a better deal, and you’ll get funds into your account more quickly!
A client loyalty program can help bring old clients back and encourage new clients to visit. Consider offering a 10 for 10 deal: every 10 massages gets your client 10% or $10 off their next visit. Make sure you mention your new rewards program throughout your marketing and ads since this will help you stand out from other massage therapists from the get-go.
Another idea you could try is partnering with a salon or spa in your area to offer package deals. (For instance, teaming up with a stylist or manicurist.) Whether you opt for reciprocal discounts or a custom relaxation offer, referrals can give you a leg up on getting found!
Highlight Your Speciality
Don’t be afraid to specialize, and to leverage that specialty by networking with other health and wellness professionals to get new clients! There’s no need to compete with day spas who exclusively offer relaxation massages when you can get all the work you can handle by working with fibromyalgia patients, geriatric patients, sports injuries, or any other specialty clients.
For instance, mobile massage services are booming, especially in busy metropolitan areas. A mobile massage business has very little overhead and can operate on a lower budget. Mobile massage equipment can be set up at sporting events, business conferences, health fairs, and other gatherings.
Once you’ve chosen a specialty, it’s always a good idea to highlight this on your marketing materials and social media accounts. This will help position you as an expert at what you do, as opposed to a generalist and help you decide where to market your services.
Become a Source of Knowledge for Your Clients
By becoming an expert in your field, you’re more likely to earn trust and referrals. Sharing links, photos, and blogs to your social media accounts will help establish you as an authority in their minds. Keeping your clients educated will also help you stay at the forefront of their minds!
While sharing posts and stories from third-party sources isn’t a bad way to stay relevant, you shouldn’t rely exclusively on sharing information from other sources. To stand out from the crowd, you’ll need to produce unique content.
Consider blogging or starting a weekly email newsletter with timely information that is relevant to your ideal clients. Writing every week might feel daunting at first, but it doesn’t need to be in practice. You can post articles about the health benefits of massage therapy, breakthroughs in homeopathic medicine, helpful stretching exercises, something you’ve learned during your continuing education, or anything you specialize in that’s related to your business. Publishing a blog consistently that is centered on massage therapy or health and wellness will boost your website’s local search results and establish you as an expert in your area.
How to Get Started
Start by thinking about what your clients ask you about during sessions. Do your clients often forget how often they should come in for a visit? Do they remember what stretches they can do to keep their hamstrings loose between sessions? Is there one area of massage that you specialize in, like helping athletes or pregnant women? Are you passionate about helping your clients feel completely blissful during sessions, or would you rather dig in to help them loosen deep knots?
Once you’re generating original writing, make sure you share these thoughts across your social media accounts. Let your current and future clients know what you’re great at, who you are, and how you can help them live their best lives. When you become too busy with clients to keep writing, you can always outsource that work so you can focus on doing what you love.
Remember, people prefer to work with experts in their field. By keeping on top of communication and education, you’re on your way to being recognized as one!
Accept Appointments Online
Hovering by your phone all the time so you can field appointment calls is time-consuming and exhausting. There are better ways you can spend your time. The good news is that today, there are plenty of ways you can accept appointments online! Clients will appreciate the convenience of scheduling their appointments on their laptop and without waiting for a callback, which will encourage potential clients to book with you.
Most website platforms like WordPress, Squarespace, and Wix all offer scheduling that you can add to your site. If you don’t have a website, you can use a separate app like Acuity or Calendly to offer digital scheduling.
Your Facebook Business Page is another easy way to set up online scheduling. Here’s how to do it:
- Go to your Business Page and click the blue call-to-action button below your cover photo.
- Click Book Now.
- Click Appointments on Facebook to manage your appointments through Facebook, and click next.
- You’ll want to show your available appointments, so set the days and times you want to regularly offer appointments on your calendar before clicking Next.
- Adjust your Page preferences for things like appointment approval and advance notice and click Next.
- Review your services. If you don’t want to review your services, click Not Now.
- Click Add a Service to list another service (like 60-minute massages and 90-minute massages) and click Done!
- (Here are Facebook’s full instructions for customizing your appointments.)
Marketing for Massage Therapists
These are just a few helpful ideas on marketing for massage therapists you can add to your business’s overall strategy. Between connecting with clients through packages, offering online booking, and marketing your services through social media, there is a wealth of opportunity available to grow your massage therapy client base! The key is to know and understand your local client demographic and choose the methods that best reach them and fit your needs.
Fortunately, massage therapy lends itself to a variety of marketing techniques. Try your favorite of the ideas listed above and get ready for more appointments as your audience grows!